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Unit 20 blog
P1 Describing existing media and advertising campaign Lucozade in the 1970's (1979) was seen as a medicine for when you was feeling poorly you would be able to go to the pharmacy and buy a glass of Lucozade and you would drink it throughout you being poorly for a result of you getting better. The key words for this is 'refreshes and sustain' this tells people that it is a very nice drink and it fits its purpose for making people feel better when poorly. The target audience for this is dominantly to the children audience because of the adverts that where produced, in the adverts it shows a kid in bed sick and the mum bringing a Lucozade to him and you then see his friends outside waiting for him and after he had drank the Lucozade he felt better and went to play with his friends. Nowadays in the modern day Lucozade has been completely re-branded and is now seen as a sports drink/drink you would casually buy from the shops. Lucozade is a lot more modern now with adverts be
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